Wednesday, October 28, 2009

Leonard Cohen

This is a print ad for Leonard Cohen's load of gigs in the o2 in Dublin. There wasn't any posters printed for these shows, different audience. This ad was printed in the Irish Times. Newspapers have loads of specs like minimum text size etc. So an ad like this can end up looking quite text heavy. This artwork came in as templates but the font was corrupt, after a few attempts we couldn't get it working and with deadlines looming I had to just replace it, I used Plak-Black which was fairly close and looked good. Not sure how we got away with not using the o2 logo on this! shhhhh.