Wednesday, September 5, 2018

Neon Lights 2018

The basic poster for this year's Neon Lights Festival in Singapore. As ever Steve did the logo and the key elements and with the promoter's input I turned it into a workable piece. Lot of fun working on this. It is more flexible than the 2016 art, not quite a complicated as it looks. 
We spent a week or two getting the whole text presentation right. Something that ended with a funny email exchange with Declan, the promoter. I thought I'd nailed this with some fonts suggested my Steve but something wasn't right. Finally Dec sends over a screenshot with some fonts he fancied for the job. Helvetica Bold. Love it.